The world conquering crossover country star from Pigeon Forge, Tenn., isn’t primarily known for funny songs; it’s her whole way of being that incorporates a transformative comic touch. Taking on the character sexist men would ascribe to her a wide eyed bunny with a head full of air and a gold plated heart Parton turned that role around by out singing, out writing and outsmarting everyone who crossed her, all the while wearing a smile as bright as her actual brain. Parton’s collaborations with comediennes like Carol Burnett and Lily Tomlin allowed for other women to help in disassembling the myth of the dumb blonde, and her outrageous femininity made her an ally to queer fans by showing how gender is a bewigged construction.
A handful of brands are so well known that the company can create a tagline that focuses on a benefit of their product or service without directly relating to the product or service. However, for most companies, a good tagline should be so clear that even if your audience had never heard of your company, they could figure out what business you’re in. Marketects’ tagline is “Marketing communications designed to build business.” No company name or logo is required to know what Marketects does.
And like it or not, it absolutely has to appeal to a generation of fans who are surgically attached to their smart phones, lest that generation be entirely lost as consumers of CFL products and attendees of CFL games. Videos of wacky end zone celebrations are perfect fodder for social media, which could be seen as free advertising. They are certainly seen by that generation of fans as worthy of their various social media feeds..
On July 31, 2004, Colorado teens Taylor Ostergaard and Lindsey Zellitti decided to stay home from a dance and bake cookies for their neighbors. Wishing for their good deeds to remain anonymous, the girls knocked on the doors of nearby houses and ran away, leaving packages with heart shaped gift tags that read, “Have a great night. Startled by the “shadowy figures” on her doorstep, the 49 year old woman called the police, who arrived to find nothing to suggest that a crime had been committed.
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